Event-led branded film for regenerative agriculture
Intro
This film was commissioned by Soil Capital, operating within AgTech, sustainable agriculture and environmental services. The project documented a live on-farm event, reframed as a story-led branded film rather than a traditional event recap.
Project overview
Client. Soil Capital
Industry. AgTech and sustainable agriculture
Project type. Event-led branded film
Deliverables. Feature film and social cut-downs
Film length. 4 minutes plus 5 social clips
Production. One full day on location
The brief
The objective was to demonstrate growing interest in regenerative agriculture across the food supply chain, while showcasing practical on-farm approaches used by Soil Capital’s customers. The film needed to balance credibility with accessibility and provide material that could be repurposed for advertising.
The approach
Interview with the host farmer used to frame the wider story
Event footage captured observationally to support the narrative
Clear structure to connect farming practice, supply chain interest and Soil Capital’s role
Filming designed to support both long-form and short-form outputs
The outcome
The final film is used across Soil Capital’s website and digital channels, alongside paid and organic campaigns aimed at prospective farmers. Shorter edits were created to support social and advertising use, extending the value of the core film.
“Thank you so much for the great videos…
It will be a pleasure to work with you again soon!”
– Clothilde Domenghini, Marketing Content Specialist at Soil Capital